Stress-Free Content Creation: A 30-Day Plan for Wellness Practitioners

Ever opened Instagram and felt paralyzed by the blank caption box staring back at you? You're not alone. Many wellness practitioners struggle to consistently post content that engages their audience and grows their practice. Luckily, with a little structure, you can eliminate the guesswork and set yourself up for success. Here's how to plan 30 days of content in less than an hour—without losing your mind.

Step 1: Choose Your Core Themes

The key to effective content planning is focusing on 3–5 core themes that align with your practice and resonate with your audience. These themes create consistency and ensure your posts have purpose.

Examples of Core Themes:

• Wellness tips and education

• Client success stories or testimonials

• Behind-the-scenes glimpses of your work

• Inspirational quotes or affirmations

• Q&A sessions addressing common client questions

Pro Tip: Keep a running list of ideas under each theme. For example, under "Wellness Tips," jot down specific topics like "Benefits of morning sunlight" or "Foods to support gut health." I like to house this list in my phone notes app or on a Trello board for planning.

Step 2: Fill In Your Content Pillars

To keep your content varied and engaging, use these three content pillars:

1. Educate
   Share practical tips, resources, or insights that provide value.

   • Example: "5 reasons hydration improves mental clarity."

   • Formats: Carousels, Reels with voiceovers, or infographic posts.

2. Engage
   Encourage audience interaction with questions, polls, or relatable content.

   • Example: "What’s your favorite self-care ritual? Tell me below!"

   • Formats: Stories with poll stickers, or open-ended questions in captions.

3. Promote
   Showcase your services, courses, or products, with a focus on how they solve a problem.

   • Example: "Ready to prioritize your health? My 1:1 coaching spots are now open."

   • Formats: Testimonials, video introductions, or promotional graphics.

Step 3: Map Out Your Schedule

Decide how many times you want to post each week. Consistency is key, even if that’s just 2–3 posts a week.

Example Posting Schedule:

• Monday: Educational Post

• Wednesday: Engagement Post

• Friday: Promotional Post

This structure gives you variety without the overwhelm.

Step 4: Batch and Repurpose Content

Time is precious, so work smarter, not harder. Dedicate an hour or two each week to batching content:

• Write captions for 3–5 posts.

• Use tools like Canva to create templates for graphics or carousels.

• Film several short videos in one session, then edit them later.

Repurpose content across platforms to maximize reach. For example:

• Turn a blog into a carousel.

• Chop up a longer video into Reels or TikToks.

• Use client FAQs from emails as inspiration for Q&A stories.

Bonus Tips for Success

• Use Scheduling Tools: Platforms like Later or Planoly can help you schedule posts ahead of time.

• Track What Works: Review engagement metrics monthly to see which themes and formats resonate most.

• Focus on Progress, Not Perfection: It’s better to post consistently than to aim for perfection and burn out. I like to post about 3 times a week on my feed and stay active in my stories everyday.

Simplify Your Strategy

With a clear plan in place, you can stop dreading content creation and start connecting with your ideal audience. Need more support? Check out the Flourishing Foundations course for deeper insights into building a thriving wellness practice.

Ready to make content stress-free? Let’s get started.